The importance of creating original work
Today, we're diving into a topic close to our hearts at Suite Press: the importance of crafting original work in the wedding stationery and calligraphy realm. In a world where Instagram and Pinterest reign supreme for inspiration, standing out with a unique brand identity and style is more crucial than ever. Let’s chat about why originality is key, how to develop your distinct brand identity, and navigate the inspiration maze without falling into the copycat trap.
Why Originality Matters
Original work isn't just about avoiding plagiarism; it's about pushing the boundaries of creativity to deliver something uniquely memorable to your clients. In the wedding industry, where personal touches mean everything, being able to offer something one-of-a-kind can set you apart from the competition. Plus, original work reflects your personal journey, skills, and creativity – aspects that clients love to see and feel in their wedding stationery and calligraphy.
Crafting Your Unique Brand Identity and Style
Having a clear brand identity and style is akin to having a signature – it's recognisable, it’s personal, and it speaks volumes about your values and aesthetic. But how do you hone this?
Reflect on Your Influences: What draws you in art, nature, history, or even fashion? Your influences are a goldmine for developing a style that speaks to you.
Experiment and Evolve: Allow yourself the space to try new techniques, mediums, and designs. Your unique style will emerge from your experiments.
Tell Your Story: Every piece you create should be a reflection of your journey and values. This authenticity attracts like-minded clients.
Navigating Inspiration Responsibly
We've all been there – a client hands us a Pinterest board filled with inspiration, and the line between inspiration and imitation becomes perilously thin. Here’s how to stay on the right side of creativity:
Analyse, Don’t Imitate: Use inspiration as a starting point to understand what your client likes. Then, put it aside and brainstorm how you can incorporate those elements in a way that’s true to your style.
Communicate with Your Client: Have an open conversation about the importance of originality and how you can take elements they love and create something new and personal.
Credit Your Inspirations: If a particular artist or designer has significantly influenced your work, crediting them can be a respectful nod to their creativity while highlighting your integrity.
Creating original work in a world saturated with beautiful designs and ideas is challenging, but it’s also incredibly rewarding. It’s an opportunity to leave your mark on the world, one bespoke stationery suite or calligraphy piece at a time.
And because we know just how daunting this process can be, we have a little something to help you along your creative journey. Our free download, “How to Create Original Work”, is packed with tips, exercises, and insights to help you feel more confident in your creative process. It’s our way of supporting you as you explore the depths of your creativity and strive to create work that truly stands out.
Remember, in a sea of inspiration, your unique voice and style are your most powerful tools. Here’s to creating work that resonates, inspires, and most importantly, feels authentically you.